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2023 - Present

Sales Director

Infracom Communication Networks

As the Sales Director at ICN, I've driven exceptional market growth in the UAE and KSA, achieving $6M sales target with a 35% increase in deal closures. My leadership has strengthened strategic partnerships and streamlined operations, leading a dynamic team to excel in ICT, AI and cloud technology sales, establishing our market leadership.

2022 - 2023

Sales Director

Hidy Tech

Led sales for digital solutions, achieving $2M in deals within 6 months. Oversaw GTM strategies for a varied SaaS portfolio, from ERP to UC platforms. Forged robust ties with enterprise, public sector clients, and IT consultants.

2021 - 2022

Business Development Director

Precast Group

Oversaw IIoT & SaaS channels, leading 2 SDRs, achieving $3M in UAE & KSA. Directed GTM for IIoT, AR, and industrial communication products. Cultivated strategic ties with consultants and stakeholders to boost lead generation.

2016 - 2021

General Manager

Rise Technologies

Led strategic turnaround: 18% revenue rise & 32% ARR via new IoT/SaaS units. Boosted profits 23% through product diversification; including AI & Cyber Security. Enhanced processes, cutting costs by 30% & improving productivity. Drove team performance & enhanced customer retention by 18%.

2007 - 2016

Regional Manager MENA

Norbain (UK)

Drove sales in 12 MENA countries, expanding base from 25 to 376, & raising revenue from $250K to $95M in 9yrs. Managed 30 products, led team of 6. Boosted deal closures by 100%, increased margins 8%, & elevated brand presence.

2004 - 2007

Sales Manager

Elenco Security Systems

Launched start-up operation, achieving break-even in 8 months & generating AED 43M revenue with a driven team of 25. Oversaw products from CCTV to Data Storage. Cultivated relationships with key stakeholders, expediting approvals & payments.


2014 - 2016

London Business School

Executive MBA

1993 - 1999

American University of Beirut

Computer & Communication Engineering

Professional skillset

Senior executive with 20 years of MENA expertise in B2B/B2G sales, distribution, and operations across tech, security, and industrial automation.

Consistently surpassed P&L expectations, managing multi-million-dollar budgets and driving business growth.

Mastery in boosting revenues through exceptional customer experience, employee retention, and seizing new opportunities.

Outstanding communicator with a track record of building strong relationships with stakeholders, executives, and clients.

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