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Resume

Experience

Avanade (Accenture)

Sales Lead / Group Manager Public Sector, Healthcare and Utilities

2025-Present

  • Avanade is the joint venture between Accenture and Microsoft and operates as Accenture’s Microsoft Business Group.

  • Lead enterprise sales across Public Sector, Healthcare and Utilities, with responsibility for pipeline creation, deal shaping, account mining and expansion, and revenue closure.

  • Serve as a trusted commercial advisor to C-suite and senior government stakeholders, shaping complex digital transformation programs aligned to regulatory, operational, and strategic priorities.

  • Execute sales cycles across Data and AI, Cloud, Business Applications, Modern Work, and Security in complex, governance-driven environments.

  • Lead executive presentations, business cases, and commercial negotiations with steering committees and funding authorities, in close collaboration with Accenture Microsoft Business Group leadership and Microsoft account teams.

  • Maintain post-signature governance to protect revenue, expand scope, and build sustainable recurring services pipelines.

MDSap

Sales Director

2023-2025

  • Led enterprise SAP transformation sales across public and private cloud ERP, analytics, and managed services for public sector, financial services, and large enterprise clients across UAE, Lebanon, and Qatar.​

  • Owned sales strategy, pipeline development, and complex deal closure, positioning SAP as a mission-critical enterprise platform aligned with governance, compliance, and operational excellence.​

  • Built and expanded executive client relationships, secured net-new logos, and drove account expansion through cross-sell, upsell, and managed services growth.​

  • Acted as a trusted advisor to senior client stakeholders, aligning enterprise platform investments with long-term operational and regulatory objectives.

Precast Group

Business Development Director

2021-2023

  • Drove business development for industrial and enterprise digital platforms, generating 3M USD in revenue across IoT, SaaS, industrial analytics, smart infrastructure, and SCADA solutions across UAE and KSA.​

  • Owned go-to-market strategy, pipeline development, and complex deal closure for asset-intensive and regulated clients, delivering measurable market share growth and strategic enterprise wins.

  • Partnered with executive stakeholders to align digital platforms with operational efficiency, asset visibility, and compliance requirements.

Rise Technologies

General Manager

2016-2021

  • Owned full P&L and operational accountability for a 13M USD business spanning SaaS analytics platforms, IoT solutions, cybersecurity, and enterprise IT infrastructure including data storage and networking solutions.

  • Led a successful turnaround from negative EBITDA to +6M USD, delivering 18 percent revenue growth and a 32 percent increase in ARR through portfolio expansion and disciplined go-to-market execution.

  • Secured executive and board-level sponsorship for data, analytics, cybersecurity, and SaaS initiatives, delivering an additional 18 percent improvement in profitability.

  • Implemented SAP ERP internally to strengthen governance and operating discipline, reducing billing cycles by 15 days and cutting inventory Capex by 30 percent.

  • Built and led a cross-functional team of 23 across sales and operations, improving customer retention by 18 percent through partner-led growth, KPI alignment, and execution discipline.

Norbain

Regional Manager MENA

2007-2016

  • Led regional sales operations with full P&L responsibility across a 12-country MENA territory, selling enterprise IT platforms, SaaS solutions, and infrastructure to public sector and large enterprise clients.​

  • Scaled annual revenue from 250K USD to 13M USD, delivering 95M USD in cumulative revenue, expanding the customer base from 25 to 376 accounts, and improving margins through pricing strategy, portfolio optimization, and partner ecosystem development.

Education

London Business School

Master of Business Administration

American University of Beirut

Computer & Communication Engineering

Professional skillset

Commercial and P&L Ownership

Enterprise Sales Leadership

Complex Deal Shaping and Executive Negotiation

Public Sector and Regulated Industry Advisory

Digital Transformation and Operating Model Enablement

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