Resume
Experience
2025 - Present
Group Manager - H&PS
AVANADE ( Accenture Company )
As Sales Lead for Avanade UAE, I drive strategic growth and digital transformation across the Public Sector and Resources industries. Avanade, a joint venture between Accenture and Microsoft, unites consulting excellence, deep industry expertise, and technology leadership. I lead market strategy and executive client engagement, enabling organizations to leverage the Microsoft ecosystem; Data & AI, Cloud, Business Applications, Customer Experience, Modern Work, and Security; to modernize operations, elevate citizen and customer outcomes, and achieve sustainable business value. My focus is on building long-term partnerships, delivering measurable impact, and accelerating the region’s digital transformation agenda.
2023 - 2025
Sales Director
MDSap
As the Sales Director at MDSap, I am driving market growth in Dubai, Northern Emirates, Lebanon, and Qatar. By engaging key clients such as Sharjah eGov, RAK eGov, and MOHAP, I am strengthening our market presence. Leading a team of three account managers, I am aligning efforts with sales targets and streamlining CRM processes. Early achievements include closing projects with Ansari and CBD, contributing to our $15M annual target, and launching successful marketing campaigns for SAP solutions. Specializing in SAP Public and Private Cloud ERP, Rise with SAP, Grow with SAP, SAP SuccessFactors, and SAP Ariba, my leadership is positioning us for continued success.
2021 - 2023
Business Development Director
Precast Group
Oversaw IIoT & SaaS channels, leading 2 SDRs, achieving $3M in UAE & KSA. Directed GTM for IIoT, AR, and industrial communication products. Cultivated strategic ties with consultants and stakeholders to boost lead generation.
2016 - 2021
General Manager
Rise Technologies
Led strategic turnaround: 18% revenue rise & 32% ARR via new IoT/SaaS units. Boosted profits 23% through product diversification; including AI & Cyber Security. Enhanced processes, cutting costs by 30% & improving productivity. Drove team performance & enhanced customer retention by 18%.
2007 - 2016
Regional Manager MENA
Norbain (UK)
Drove sales in 12 MENA countries, expanding base from 25 to 376, & raising revenue from $250K to $95M in 9yrs. Managed 30 products, led team of 6. Boosted deal closures by 100%, increased margins 8%, & elevated brand presence.
2004 - 2007
Sales Manager
Elenco Security Systems
Launched start-up operation, achieving break-even in 8 months & generating AED 43M revenue with a driven team of 25. Oversaw products from CCTV to Data Storage. Cultivated relationships with key stakeholders, expediting approvals & payments.
Education
2014 - 2016
London Business School
Executive MBA
1993 - 1999
American University of Beirut
Computer & Communication Engineering
Professional skillset
Senior executive with 20 years of MENA expertise in B2B/B2G enterprise software sales, distribution, and operations across tech, security, IoT and digital transformation.
Consistently surpassed P&L expectations, managing multi-million-dollar budgets and driving business growth.
Mastery in boosting revenues through exceptional customer experience, employee retention, and seizing new opportunities.
Outstanding communicator with a track record of building strong relationships with stakeholders, executives, and clients.