2023 - Present
Infracom Communication Networks
Steered organization's sales strategy, establishing a $15M pipeline and $1.3M in sales in 4 months. Enhanced market presence via strategic alliances. Managed a sales team of 2 SDRs, overseeing a diverse product portfolio from Lenovo to Cisco, ensuring optimal client solutions.
2022 - 2023
Led sales for digital solutions, achieving $2M in deals within 6 months. Oversaw GTM strategies for a varied SaaS portfolio, from ERP to UC platforms. Forged robust ties with enterprise, public sector clients, and IT consultants.
2021 - 2022
Business Development Director
Oversaw IIoT & SaaS channels, leading 2 SDRs, achieving $3M in UAE & KSA. Directed GTM for IIoT, AR, and industrial communication products. Cultivated strategic ties with consultants and stakeholders to boost lead generation.
2016 - 2021
Led strategic turnaround: 18% revenue rise & 32% ARR via new IoT/SaaS units. Boosted profits 23% through product diversification; including AI & Cyber Security. Enhanced processes, cutting costs by 30% & improving productivity. Drove team performance & enhanced customer retention by 18%.
2007 - 2016
Regional Manager MENA
Drove sales in 12 MENA countries, expanding base from 25 to 376, & raising revenue from $250K to $95M in 9yrs. Managed 30 products, led team of 6. Boosted deal closures by 100%, increased margins 8%, & elevated brand presence.
2004 - 2007
Elenco Security Systems
Launched start-up operation, achieving break-even in 8 months & generating AED 43M revenue with a driven team of 25. Oversaw products from CCTV to Data Storage. Cultivated relationships with key stakeholders, expediting approvals & payments.
2014 - 2016
London Business School
1993 - 1999
American University of Beirut
Computer & Communication Engineering
Senior executive with 20 years of MENA expertise in B2B/B2G sales, distribution, and operations across tech, security, and industrial automation.
Consistently surpassed P&L expectations, managing multi-million-dollar budgets and driving business growth.
Mastery in boosting revenues through exceptional customer experience, employee retention, and seizing new opportunities.
Outstanding communicator with a track record of building strong relationships with stakeholders, executives, and clients.